"We Get Letters..."

(Letters sent to the Editor of the Rim Country's REVIEW Magazine...)

One of the most enjoyable and often inspiring aspects of the business here at the Real Estate Review is that we are periodically reminded that this "communication thing" is a two-way street. Every now and then, a reader will take pen in hand and write back to us, usually taking us to task over a missed typo or some equally erudite error. Even so, we often find these letters to be enlightening, sometimes intriguing, and, in many cases, entertaining. The following are a few of the best, edited, of course, for brevity.

Dear Rim County (sic) Review,
My husband and I get your delightful magazine every month here in Scottsdale. We hope to soon become your neighbors! It seems you are mistaken, however, as Payson is in Gila County, not Rim County. Actually, we have checked and cannot find a Rim County anywhere in Arizona. Other than that, keep up the good work.
T. & G. R., Scottsdale, AZ

Review Magazine Some letters are just too precious, and any response from us would just detract from the point! (Ed.)

Dear Rim Country Review,
The articles you foist upon an unsuspecting public with alarming regularity are predictably packed with poetic prose and high-handed hyperbole. I find this suspicious, and wager you're nothing more than a Rim Country realtor (sic) with a good thesaurus and inventory up to your ears!
F.A.R., from Paradise Valley, AZ

Personally, I like this guy's literary style. He reminds me of me! But to the point, the only licenses I hold are for fishing and driving, and neither the fish nor the Department of Public Safety seem to consider me much of a threat. And, if the writer only knew how quickly inventory moves here in the Rim Country, he'd come up here and invest, and really be F.A.R. from Paradise Valley! (Sorry, couldn't resist!) (Ed.)

Dear Rim Country Review,
We picked up your publication while visiting my parents in North Phoenix. We would like to live closer to them, but my wife dislikes the heat of the Phoenix area. Your area seems like a perfect compromise. Do you distribute your magazine anywhere in our area so we can keep an eye on your market?
R.M., San Diego, CA
Review Magazine To coin a phrase, timing is everything! While we have been distributing our publication in and around the Greater Los Angels area since September of 1993, we only recently gained access to the San Diego Metropolitan area and select North County communities. We've long known of the interest San Diegans have in Arizona, and we anticipate great response from our efforts in your area. Keep that eye open! (Ed.)
Dear Rim Review,
I own properties that I would like to list for sale in your free brochure. I like the distibution areas that you have. You seem to really understand land sales and marketing. Do you plan to have a section of properties For Sale By Owners?
A.D., Fountain Hills/Strawberry, AZ
The best advice I can give someone thinking "FSBO" these days is "Don't!" Real estate is just too complicated today. Both buyers and sellers must be represented by trained professionals to ensure a fair deal and to avoid future problems. Talk to any one of the Realtors who advertise in this publication. The simple fact that they appear on these pages is proof that they are modern, aggressive, forward-thinking professionals. There are other less expensive and less effective places where they could be advertising, but by choosing the REVIEW, it shows that it is they who really understand land sales and marketing. (Ed.)
Dear Rim Review,
I found the February issue of this magazine in our grocery store, and want to move my family to Arizona around May of this year. Can you please send me a more recent issue?
L.D., Big Bear Lake, CA
See next letter. (Ed.)
Dear Rim Review,
I ran across a copy of your magazine while vacationing in Phoenix. I really enjoyed your description of the surrounding small mountain communities. I was not aware that Central Arizona's Rim Country was so remarkably different from the rest of your wonderful state. Can I subscribe to Rim Review, or do you have an out-of-state mailing list?
D.L.L., Roanoke, VA
Review Magazine You bet we do! Most of the letters like this one are forwarded to our Realtor-advertisers, who follow-up with whatever information the writer requests. To date, we have received similar requests (either written, telephonic or electronic) from eighteen states and one foreign country (Canada)! (Ed.)
Dear Rim Review,
I am a native Arizonan who thinks that you and your kind are single-handedly ruining our state. I used to go up to the Rim Country all the time to hunt, but now all your tourists and developers have run off the game. You should respect how things were before you got here, and go back to where you came from.
Anonymous. Postmark: Mesa, AZ
Though not a native, I have grown to appreciate the history, the tradition, and the rugged beauty of this spectacular country as much as anyone I know. Despite all protestations, there is a factual inevitability that we must live with... it's called Progress. The best we can do is to promote responsible growth, and support those who do likewise. Anything less is divisive, counter-productive and somewhat autocratic. (Ed.)
Dear Rim Review,
I've been reading your editorials since the first issue, and it seems that you like to take shots at Southern Californians. I used to live there, and I can tell you that telling people how foolish they are is no way to win friends and influence people.
D.J., Alpine Heights
D.J., I used to live there, too! When I tell a Californian that there really is a life east of the Colorado River, I'm only telling them something that I wish someone would have told me years ago! What you call "taking shots" others might call a Reality Check. Let's face it, D.J., according to your return address, you live here now too, and unless someone kidnapped you and dragged you up here against your will, you made the same decision I did when you left the Golden State. We here at the REVIEW are just trying to help others, many of whom are our friends, make a similar decision. (Ed.)

Well, that's all that space permits. There are others, and I'm certain there will be more in the future. From time to time, we'll share more of them with you.

Though the majority of the correspondence that we receive has been and continues to be critical in nature, we remain acutely aware that the best way to avoid criticism is by saying nothing, doing nothing and being nothing. We choose otherwise. Anyway, according to Abnormal Child Psychology 101, negative attention is better than no attention at all!

PS: If you want to see what things look like around here, take a cyber-stroll thru any one of our four Galleries in the RIMages section of the site. Click the button and enjoy!

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